Sierra Spotlight

The Spotlight is a drive-to-shop engagement on the Sierra website. The Spotlight showcases curated shops based on the time of year or season. Highlighted in the most populated sections of the website through product ads, email banners, website banners, and multiple social media frames. Sierra is the only store in the TJX Family with a responsive website, as a designer, this means making each asset in 4 sizes to fit phones, laptops, tablets, and large computer screens. Gaining this knowledge gives me a new appreciation for web design and what goes into the work we absorb daily through social media.

OBJECTIVE:

Engage the customer base the average is from 23 - 52 years old by creating email banner ads, product ads, web banner ads, and social media frame templates. The goal was to up sales in the curated shops which changed weekly. I updated these 15 times during my 6-month contract.