Sierra’s Email Marketing

Sierra’s drive to the site is through email marketing strategies. As a Junior Designer, I worked collaboratively with the Senior design team to brainstorm new email templates and engage customers with new emails for the email platform used called CoherentPath. CoherentPath would store hundreds of emails in the shared server and send out emails based on a customers shopping past or based on what is in their online cart.

Objective:

Engage customer base average ranging from 23 - 52 years old by creating content not done and showcase the brand in a new bold way.